We obtain information about you when you use our website or blog, for example, when you contact us about products and services, to place an order, to request a catalogue and if you register to receive our newsletters or special offers.

The personal information we collect might include:

• your name
• address
• phone number
• email address
• previous orders
• IP address
• pages you accessed on our website and when
• customer service cases

If you place an order online or purchase a product from us, your card information is not held by us, it is collected by our third party payment processor, who specialise in the secure online capture and processing of credit/debit card transactions. These details are passed from you via our systems securely via SSL secure sockets layer encryption and/or tokenisation where numbers are replaced with alternative information to protect the actual credit card numbers.

We may use your information to:

• process catalogue requests
• process orders that you have submitted
• to carry out our obligations arising from any contracts entered into by you and us
• dealing with entries into competitions we may run
• seek your views or comments on the services we provide
• notify you of changes to our services
• send you communications which you have requested and that may be of interest to you. These may include information about special offers, promotions and events.
• send similar information from our associated brands;
• process job applications.
• Increase our engagement on social media
• Send you tailored email communications that are specific to you.

We are required under UK tax law to keep your basic personal data (name, address, contact details) for a minimum of 6 years after which time it will be destroyed. Your information we use for marketing purposes will be kept with us until you notify us that you no longer wish to receive this information. You can unsubscribe at any time from marketing data by contacting us at the address above.

We work with Service providers - such as credit card processors, call center providers, consultants, gardening software providers, digital marketing agencies (utilising Google and Facebook) and catalogue distribution companies, in order to support Greenregis websites and business operations. We contractually require these recipients to only use personal data for the intended purpose of the disclosure and that they destroy or return it when it is no longer needed.

We work with Epsilon Abacus (registered as Epsilon International UK Ltd), a company that manages the Abacus Alliance on behalf of UK retailers and charities. The participating retailers are active in the clothing, collectables, food & wine, gardening, gadgets & entertainment, health & beauty, household goods, home interiors and travel categories. They share information on what their customers buy. Epsilon Abacus analyses this pooled information to help the retailers understand consumers’ wider buying patterns. From this information, retailers can tailor their communications, sending people suitable offers that should be of interest to them, based on what they like to buy.

We want to increase our engagement with you on social media and via Google, giving you a more personalised shopping experience. In turn, you may see product advertisements, along with gardening content, such as hints and tips from us on some social media platforms and Google. You can find out how to opt out of targeted advertising, either by Google or Facebook, below.

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit theMicrosoft Privacy Statement

We may share your data within our group of gardening related companies.*

You have a choice about whether or not you wish to receive information from us. If you do not want to receive direct marketing communications from us then you can select your choices by ticking the relevant preferences boxes situated on the registration form on which we collect your information and within your My Account area of our website.

We will not contact you for marketing purposes by post if you have indicated that you do not wish to be contacted.

We will not contact you for marketing purposes by email unless you are an existing customer that has given your permission or you are a new customer that gives permission. You can opt out within any email we send you.

Our email communications are specific to you, and we will therefore analyse your information to tailor our messaging, such as transaction history, demographics and buying habits, along with pages you may have visited on our website. This is a marketing technique known as profiling, and makes your customer experience more personalised when shopping with us. You can opt out within any email we send you, by using the unsubscribe button at the bottom of the email or by contacting our customer services team on 0333 003 0869. 

You can opt out of targeted Facebook advertising by following the link here: Adjust how ads on Facebook are shown to you page in the Facebook Help Center for assistance with your Facebook account.| Facebook Help Centre

You can opt out of targeted Instagram advertising by using the following link: How can I adjust how ads on Instagram are shown to me based on data about my activity from partners? | Instagram Help Centre

To opt-out of Google advertising, please contact our customer services team using the following email address:cs@dtbrownseeds.co.uk

The legal basis for processing is legitimate interest.

We do not currently undertake phone or text marketing. Where we do ask for your phone number is for order support to notify/contact you about delivery dates and times. Please note: Some of our products can only be purchased if we have this information and this is shown on our website or catalogue and Is not used for marketing.

You can change your marketing preferences at any time by contacting us here or telephone on 0333 003 0869 or via the My Account area (Calls cost the same as calling 01 and 02 numbers and can count towards inclusive allowances on landlines and on mobiles. Please contact your phone provider for confirmation of your agreement.).

We may analyse your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you. We may make use of additional information about you when it is available from external sources to help us do this effectively. We may also use your personal information to detect and reduce fraud and credit risk.

All the personal data we process is processed by our staff in the UK ,however for the purposes of IT hosting and maintenance this information is located on servers within the European Union.

The personal information which we hold will be held securely in accordance with our internal security policy. If we intend to transfer your information outside the EEA (European Economic Area) we will always obtain your consent first and ensure adequate safeguards apply.

We have an internal Data Protection Policy in place to oversee the effective and secure processing of your personal data.

A cookie is an element of data that a website can send to your browser which may then store it on your computer system. If you wish, you can usually adjust your browser so that your computer does not accept cookies. Please remember cookies do not contain confidential information such as your home address, telephone number or credit card details.

The D.T. Brown website(s) may set and access first-party Cookies on your computer. Cookies that may be placed on your computer are used by our e-commerce systems and are integral to the services provided by the web site to you.You can choose to enable or disable Cookies in your web browser. By default, your browser will accept Cookies, however this can be altered. For further details please consult the help menu in your relevant browser. Disabling Cookies may prevent you from using the full range of services available on the D.T.Brown web site.You may delete Cookies, however you may lose any information that enables you to access the web site quickly and efficiently.

The D.T. Brown website also uses third-party Cookies e.g. Google Analytics that help us monitor the website. These Cookies are not integral to the services provided by the web site to you and may be blocked at your choosing via your internet browser’s privacy settings. Please ensure that your internet browser is up-to-date and consult the help and guidance provided by the developer of your browser if you are unsure as to how to adjust your privacy settings.

Our web site and blog contains links to other web sites. We are not responsible for the privacy practices of such other sites. When you leave our site please be sure to read the privacy statements of each and every web site that collects personal data about you. This privacy policy applies solely to information collected by D.T. Brown Seeds.

You are in complete control. You can object or withdraw your consent to the use of your personal data at any time. Though in some cases we may not be able to provide your requested service where the information processing is an integral part of the service we offer. We will tell you if this is likely to be the case.

Subject to some legal exceptions, you have the right to:

• request a copy of the personal information we hold about you;
• to have any inaccuracies corrected;
• to have your personal data erased;
• to place a restriction on our processing of your data;
• to object to processing; and
• to request your data to be ported (data portability).

You also have the right to complain to the ICO. To learn more about these rights please see the ICO website.

Greenregis Limited is the Data Controller for any personal data you give to DT Brown Seeds. In technical legal terms we process personal data under the grounds of "legitimate interest". Our full details are:
D.T. Brown Seeds, c/o Greenregis Limited, Unit 8, St.Leger Drive, Newmarket, CB8 7DT

Telephone: 0333 003 0869 (Calls cost the same as calling 01 and 02 numbers and can count towards inclusive allowances on landlines and on mobiles. Please contact your phone provider for confirmation of your agreement.)

Email: privacy@dtbrownseeds.co.uk

D.T. Brown & Greenregis Limited is a seed, plant and gardening registered limited company (no. 01384510). *For more information on our group companies please write to us at the above address.

Last update: 6th April 2022

We strive for continuous improvement in our services, processes and protecting data subject rights. We will therefore update this privacy notice from time to time. Therefore, we advise you to check this notice on a regular basis.

Any concerns or queries about this privacy policy should be sent to privacy@dtbrownseeds.co.uk